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Eric Bergeson

Down on the Farm: Biking for a Cause

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Somewhere, somehow, the idea arose that doing something for a long, long time without stopping is a good way to raise money. 

Probably because it works. 

First, there were Labor Day telethons. Then, walk-a-thons. Read-a-thons. Swim-a-thons. Trike-a-thons. Jump-a-thons. Anything done long enough can have a "thon" added to it. 

People long to be heroes! Asking for money for a cause straight up just seems too easy. No heroism in that.

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