Ed Schultz returns to Fargo-Moorhead radio on new Hennen-owned station
Ed Schultz will once again helm a radio show focused on local issues, this time on a station that will be owned by Scott Hennen.
The pairing of political opposites, Hennen on the right and Schultz on the left, was announced at a news conference Monday morning.
Schultz hosts a one-hour TV show on MSNBC and a three-hour national radio program every weekday, but he said he'll have time for the local show, which will run from 8 a.m. to 9 a.m. on KQLX 106.1 FM.
The former sportscaster, and former conservative, dismissed the possibility of burnout and said the hour of local talk will keep him grounded.
"When you live in New York, you can get disconnected pretty fast," he said.
Schultz parted ways with KFGO 790 AM during the flood fight, right before he inked his MSNBC deal, and missed his local show. It's common for national hosts to maintain a local show, he said. Schultz declined to do a local hour for a station in San Francisco, he said.
"I never wanted to be off the air," he said.
Hennen, who will be buying KQLX-FM and KQLX-AM, both based in Lisbon, N.D., agreed seeing Fargo's best-known pundits team up across the aisle could be seen as surreal, but profit trumps political bearings.
"If you set the politics aside and look at the business side, it makes perfect sense," Hennen said.
Hennen and Schultz will spar in a Thursday segment on Hennen's show on 1100 AM. "He says he's going to counsel me," Hennen said.
The new programming will begin later this summer, Hennen said.
Schultz said a radio studio near his office at NBC in New York City will give him the flexibility to work the extra hour of airtime in to his schedule.
Hennen and Terry Loomis, who owns the KQLX stations, didn't disclose the selling price of the stations. The deal will need approval from the Federal Communications Commission, which typically takes 90 days or less.