Sue's Views: Changes in Sun Tribune difficult but necessary for a business during tough times
Let me just start by saying, no, we are not used to our new production schedule for the Sun Tribune yet. Thanks for asking. And yes, I too wish that we didn't have to make such drastic changes.
But there's an old saying, if wishes were horses, beggars would ride. Or as I have said to several folks, if we get to wish for things, I'd like to be a size 8.
I'd also like to blame some corporate suit in a far-off place for the hard choices that have been made over the past few months. But that's just not the way it is. There are no corporate edicts and no nameless suits forcing these changes for the Morris and Hancock newspapers.
The reality is that sometimes all the choices are bad and the best you can do is pick the least bad and make it work. We're facing the same hard decisions all businesses are dealing with as a result of the challenging economic times.
That's the part about a community newspaper that sometimes gets lost. We're a business, a manufacturer of a product. Without a doubt, our manufacturing process is unusual and our product is unlike any other gizmo that comes off an assembly line. Newspapers are a strange combination of mass-marketing and personal information. And once we come into your home, it's hard to think of it as a product. It is, instead, a part of the fabric of our lives and community.
But to be sure, our product -- your newspaper -- comes at a price. And change is coming to most newspapers at light speed. Unfortunately, we don't have the luxury of ignoring change because we aren't ready, don't want it or don't like it.
Trust me, if we had not made these complicated and difficult changes, we would be facing fewer and even worse choices.
British Prime Minister Harold Wilson summed it up best when he said, "He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery."